ABOUT US.

Stepping back in time, Tony’s father was MD of Blue Wing Honda, the importers for Honda motorcycles, and hence Tony met several Japanese people from Honda Japan (some of who remain friends to this day…) Tony was fortunate to have Japanese as an option at Papatoetoe High School, where he was also Head Boy in 1983. He followed this up with a degree in International Marketing and Japanese from the University of Waikato. After some time in Japan coaching tennis and teaching English, Tony returned to NZ, and was fortunate to receive a job at JTB (Japan Travel Bureau), primarily looking after the purchasing and planning for the company.

Following the economic downturn in Japan, Tony decided to branch out, and formed ‘Booties International Marketing’ in 1994, which is proudly privately New Zealand owned and operated.  

We specialise in translations and marketing services for a wide range of industries, including tourism-related services.

Our unique feature is that we are a marketing agency that focuses on non-English speaking markets. Hence, we don’t just focus on the words when we translate, we focus on the wider ‘message’ that you are aiming to communicate to your customers.

Some of our clients include Tourism New Zealand, Icebreaker, Education NZ, New Zealand Trade & Enterprise, regional councils, Icebreaker, AIA, NZMP, Life Plus, and more. And some of the industries we’ve helped are tourism, advertising & publishing, health, food & beverage, manufacturing, insurance, finance, film and creative, and more.

We currently help clients in New Zealand, Australia, South Pacific, Japan, Europe, and the USA.

Here at BTM we like to look at life a little on the light side, so we asked each of our team members to choose a 'boot' that they feel best represents them and their personality!

“Back in the day, BTM was originally called Booties Translation & Marketing, named after our founder Tony Boot or Bootie as he is known by his mates in the industry.”

OUR ‘BOOTS’…

  • TONY

    Director & Founder
    Early graduate of the Waikato Uni Business Management Studies Int’l Management programme. Vice Chair of the JNZBC.

    Interests:
    Golf, rugby, music, fishing, ‘dad jokes’…

    Why this ‘boot’?
    Aims to keep a grip in ‘good and bad weather’…

  • EMI

    Japanese Translator & Project Coordinator
    Graduated from Hiroshima University - Japan. Experienced in health & wellness, tourism, education.

    Interests:
    Bush walking, gardening, reading, food & wine

    Why this ‘boot’?
    Practical, goes the extra mile…

  • SISI

    Simplified Chinese Translator & Project Coordinator
    Master of Arts in English-Chinese Translation from Beijing Foreign Studies University. Experienced in tourism in China and NZ.

    Interests:
    Cooking, travel

    Why this ‘boot’?
    Warm, stands the test of time.

  • IKUKO

    Japanese Translator & Narrator
    Graduated from Aoyama Gakuin University - Japan. Experienced in a tourism, education, food & beverage, agriculture.

    Interests:
    Zumba, tennis, reading

    Why this ‘boot’?
    Zumba = life, life = Zumba…

  • ALESSANDRA

    Italian Translator & Narrator
    BA in English language and literature (Italy) PG in Translation Studies (UoA). Experienced in marketing, QA, tourism, fashion.

    Interests:
    Languages, medicine, neuroscience

    Why this ‘boot’?
    Elegant, but a little unexpected.

  • ANASTASIA

    Russian Translator
    Master of Arts in Linguistics. Previously with the Tyumen Regional Agency of Translators

    Why this ‘boot’?
    Heeled strappy sandals because they are simple but elegant, versatile as my life and work. Reflect my nature and interests

  • CHRISTINE

    Simplified Chinese Translator
    Graduated from Monterey Institute of International Studies in the USA. Experienced in IT, tourism, casino, insurance, and business translations.

    Interests:
    Travel, movies, food, nature.

    Why this ‘boot’?
    M    edium height, practical, laid-back.

  • CHRISTOF

    German Translator & Narrator
    Graduate Diploma Translation Studies at the University of Auckland. Experienced in a range of fields.

    Interests:
    Sustainable communities at Earthsong Eco-Neighbourhood

    Why this ‘boot’?
    Sustainability = getting boots dirty..

  • CLAUDIA

    Spanish Narrator
    Graduated from Excellent Int’l Academy in NZ, & University Coop of Colombia. Experienced in int’l trade, travel.

    Interests:
    Sports, dancing, travel, movies, beach, nature parks

    Why this ‘boot’?
    Great sound on the dance floor

  • EVANGELINE

    Tagalog Translator
    BA in Mass Communications, Certificate in Translations Studies, and Liaison Interpretation. Experienced in Tagalog/Filipino translations.

    Interests:
    Code-cracker puzzles, literature, classical music, poetry, crafts

    Why this ‘boot’?
    I keep my feet on the ground.

  • FANG FANG

    Bahasa Indonesian Translator
    Graduated from Trisakti Tourism Academy, Jakarta. Experienced as tour leader, and translator into Bahasa Indonesian.

    Interests:
    Travel, languages, people.

    Why this ‘boot’?
    Easy going, enjoys travel & nature.

  • HAO

    Traditional Chinese Translator
    PhD in Translation Studies. Raised in Taiwan. Experienced in game localisation, subtitling, marketing, tourism.

    Interests:
    Travel, street food, cooking

    Why this ‘boot’?
    Adventurous and resilient

  • IVY

    Simplified Chinese Translator & Narrator
    Postgrad Diploma in Translation Studies at University of Auckland. Experienced in tourism, fashion, technical translations.

    Interests:
    Hiking, travel, bakeries...

    Why this ‘boot’?
    Tall, simple, and timeless.

  • KEDA

    Arabic Interpreter & Translator
    Graduated from Al Mustansiriya University in Iraq with a BA in translation and interpreting. Post Graduate Diploma in Business Administration from Auckland University.

    Interests:
    Reading, cooking and socializing.

    Why this "Boot"?
    Makes me feel warm and happy on cold and dull winter days.

  • LISET

    Dutch Translator
    Graduated from the University of Auckland with a Bachelor of Arts and Commerce. Experienced in Dutch translations.

    Interests:
    Travel, reading, movies

    Why this ‘boot’?
    A Dutch Kiwi on clogs.

  • MARIA

    Spanish Translator
    English-Spanish translation degree from the National University of La Plata, Argentina. Experienced in tourism from Latin America.

    Interests:
    Literature, travel, music

    Why this ‘boot’?
    Stylish, practical, comfortable

  • MIJUNG

    Korean Translator
    Master of Professional Studies in Translation at the University of Auckland. Experienced in websites, tourism, legal.

    Interests:
    Travel, hiking, movies, baking

    Why this ‘boot’?
    A    ctive, diligent, vibrant.

  • PETER

    Traditional Chinese Translator
    Master of Commerce, Grad. Dip in Translation. Brought up in Hong Kong, Studied in Canada and Auckland.

    Interests:
    Movies, animations, tennis

    Why this ‘boot’?
    Casual but accurate, functional, comfy

  • ROBERTA

    Portuguese Translator & Narrator
    Master of Arts in translation from Auckland Uni. 17 years in NZ.

    Interests:
    Writing and illustrating picture books, traveling, talking, plant-based food.

    Why this ‘boot’?
    White canvas = I can freely create.

  • ROSA

    Korean Translator & Narrator
    Graduated from Ewha Women’s University in South Korea. Experienced in tourism, I.T, business, biology, biomedical sciences.

    Interests:
    Nature, culture, movies, novels.

    Why this ‘boot’?
    Practical, warm, nice sole..

  • TARVINDA

    Hindi/Punjabi Translator
    Masters degree in Electronics. Post Graduate diploma in Translation studies and Certificate in Interpreting from AUT, NZ.

    Interests:
    Cooking, reading, travelling, shopping.

    Why this ‘boot’?
    Punjabi jutti - my culture & past