TOURISM.
“With over 30 years experience in the industry, we are tourism specialists.”
BTM proudly have a long history in New Zealand’s tourism market. We specialise in developing strategic plans to target and attract non-English speaking markets to the NZ tourism sector and can offer extensive insight into the Chinese, Japanese and Korean markets, as well as translations in a range of other languages.
We can assist with consumer, trade, and/or media related promotions, and develop effective sales and promotional tools to target inbound customers, ex-pat communities and others. We can also review and identify whether your current product and services need adapting to meet the needs and wants of international markets.
We provide translations for Tourism New Zealand, Education New Zealand, various RTOs, and tourism businesses in New Zealand and other countries. Our translation memory system has an extensive range of tourism terminology in a range of languages.
A WIDE RANGE OF SUPPORT AVAILABLE.
For many businesses, targeting non-english speaking markets is out of the realms of their expertise and can be an expensive exercise. BTM offer custom solutions to help you step into these markets in a way that works for you and your budget. We can put together a selection of activations that will give you the flexibility to pick and choose and activate when appropriate.
DOMESTIC CHINESE MEDIA.
One of our most popular and successful activations in New Zealand is our Domestic Chinese Digital Package (promotions on Weibo, Facebook, SKYKIWI, Little Red Book, WeChat, etc.) All our packages include a calendar of activity and monthly report on activities and outcomes.
Get in touch with the team for more details.
STQRY.
BTM is an official partner with STQRY, providing translated scripts and audio files for a range of tourism businesses, accommodation, transportation, and other usages.
TRANSLATED COMMENTARIES.
Let’s face it - the cost of employing guides in multiple languages can be an expensive exercise, and the availability of such people is daunting in the current environment.
You can provide a quality experience for your non-English speaking customers with a pre-recorded commentary in their language. Your English speaking guide/driver can carry on with their regular commentary knowing that all your clients are receiving quality information and having a great experience.
Multi-lingual commentaries can be provided in the form of an app, or other types of hardware. They’re perfect for tours, cruises, attractions, museums and scenic flights.
Listen to some of our current voice-over options.
PROMO VIDEOS WITH ANIMATED MAPS.
Animated maps when used together with videos & photos can provide a unique experience for your customer and help them to better understand your location, ease of access, proximity to other key locations, travelling distances/time and also suggested itineraries.
We develop detailed animated maps with icons for cars, buses, boats, and planes, as well as related sound effects, music, narration, and sub-titles. Creating various language versions will add a level of engagement but also professionalism which will help with your presentations at trade events, and /or online consumer promotions.
JAPAN SALES MISSIONS.
We offer professional sales and representation services in the Japan market. We conduct Japan Sales Missions in April and September each year. We have operated more than 50 Japan Sales Mission over the last 29 years., and have represented various businesses and organisations at 'Kiwilink Japan over the years as well.
We have a full-on structured tour schedule that includes visiting and presenting to agents in key cities in Japan over the course of around 7-10 days. These face-to-face meetings allow us to connect and engage at a personal level at their offices, and gives the agents the opportunity to ask questions in their native language.
Prior to each mission, we can assist with the translation of presentation materials, and advise on the best way to present your products and services to each specific agent. There are many market segments and agents in Japan, and each one requires a slightly different approach.
Our Japan Sales Missions are supported by Tourism NZ and Air NZ in Japan.
Contact Tony Boot for further details on our next Japan Sales Mission.
