WHAT WE DO.
“We are a specialist team of strategists, creatives and translators who love to collaborate. We believe it is an important part of the journey.”
While we bring the perspective, knowledge, and experience from non-English speaking markets, you know your business best. We will listen, probably ask a lot of questions, and will work with you right through the process of developing your business plan to tailor your communication to these markets. By working through it together, the great thing is that you will also naturally gain some knowledge and insight into the channels that are popular to each nationality. Every project brings its unique challenges, so many of our services end up being bespoke solutions, but to give you an idea of where and what we can help you with, we’ve outlined some key services to get you thinking.
OUR SERVICES.
TRANSLATIONS.
Translation tends to sound easier than it is. People often think that it’s just a matter of replacing each word with the corresponding translated word, and then you’re done. Actually, it is much more complicated than that….
VOICE-OVER & SUBTITLES.
A good voice-over is one that can communicate a particular mood, message or idea more effectively. It will match the context and brand feel of the content with the correct pronunciation, pacing, mood and voice with the overarching goal of communicating the message more effectively to increase engagement with its audience…..
MARKETING & MEDIA.
Marketing successfully across different cultures requires a flexible approach, not a one-size-fits-all strategy. Each country has its own unique culture that influences their purchasing behaviour, which is why you need to tailor your messages when marketing to consumers from different countries….
CROSS CULTURAL TRAINING.
BTM assists companies and organisations to develop capability in working with non-English speaking markets. The primary focus of the workshops is on Japan and other Asian markets in general. Each 1 - 1 .5 hour workshop is presented online or in-person by Tony Boot, Director of BTM.
TOURISM.
BTM proudly have a long history in New Zealand’s tourism industry. We assist tourism businesses and organisations to create the right sales, marketing, and operational tools to succeed in non-English speaking markets.
BUSINESS STRATEGY.
BTM is an approved Service Provider under the Regional Business Partners network, under two categories:
- TOURISM
- CAPABILITY